Artificial IntelligenceMarTech

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Are CMOs Missing the AI Boat?

Explore how CMOs can make the best use-case of ChatGPT. The post Are CMOs Missing the AI Boat? appeared first on Spiceworks....

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Customer ExperienceMarTechMobile Marketing

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Benefits of Aligning Mobile Ad Creative With In-App User Experience

Explore benefits of aligning mobile ad creative with in-app user experience. The post Benefits of Aligning Mobile Ad Creative With In-App User Experience...

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MarTech

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How Marketing Ops Roles Are Primed for Growth in 2023

How can marketing operations professionals become change-ready and growth-focused?  The post How Marketing Ops Roles Are Primed for Growth in 2023 appeared...

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MarTech

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How Neuro-tech Can Help You Create More Effective Campaigns

Discover why this year may be a watershed moment for neuro-tools to enhance marketing research metrics beyond AI integration. The post How Neuro-tech Can Help...

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The Failure of B2B Email Personalization: How To Get It Right 

B2B email personalization strategies are poorly implemented today. Discover how marketers can improve personalization and the best practices to follow. The...

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MarTech

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Why Advertisers Should Switch to Immersive Advertising

Discover the advantages of immersive advertising and why brands should consider it.  The post Why Advertisers Should Switch to Immersive Advertising appeared...

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Artificial IntelligenceContent CreationMarTech

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The Future of AI in Client-Agency Relationships: A Path of Intelligent Collaboration?

How will AI alter what we understand about advertising and how the client-agency relationship works?  The post The Future of AI in Client-Agency...

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MarTechNetwork Security

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How VPN Users and IP Address Hijackers are Messing Up Your Ad Spend

Find out why anonymous IP addresses are hurting advertisers. The post How VPN Users and IP Address Hijackers are Messing Up Your Ad Spend appeared first on...

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MarTech

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Shoppable Media is Coming To a TV Near You

Learn why and how shoppable advertising will be the future of advertising   The post Shoppable Media is Coming To a TV Near You appeared first on Spiceworks....

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MarTechSales Enablement

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How To Overcome the Issue of Leaky Lead Lifecycle Management

Discover the common LLM issues, factors impacting LLM, and how to overcome the issues to close the opportunity cost gap. The post How To Overcome the Issue of...

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MarTech

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What Commercials Need To Be Most Effective During the Super Bowl

With Super Bowl almost here, discover how brands can create effective and memorable commercials. The post What Commercials Need To Be Most Effective During the...

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MarTech

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Why Marketers Need a Unified MarTech Stack

With more martech tools coming into the market, discover how to create a unified stack to achieve better business outcomes. The post Why Marketers Need a...

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