Learn why the future of CTV is intrinsically connected to advertisers’ ability to track impressions accurately. The post Why Advertisers Must Demand...
The suit claims that Elon Musk’s company uses the X mark to promote services identical to that of X Social Media. The post Elon Musk’s X Faces Legal Hurdle...
Learn how iOS17’s Link Tracking Protection will affect Google Ads reporting. The post How iOS17 Will Make Google Ads Reporting Less Accurate appeared first...
Regarding ID deprecation, most publishers don’t think current solutions like first-party data are enough to solve privacy-related and ID loss challenges. The...
Discover how seller-defined audiences can remove the operational burden of contextual targeting at scale. The post How Seller-Defined Audiences Simplify...
The investigation comes after a formal complaint in 2020 by Slack, which alleged illegal practices by Microsoft to circumvent competition. The post Microsoft...
The fight between Meta and the Canadian government escalated as Meta removed Canadian news links from its platforms. The post Canada Halts Advertisements on...
This year, the search advertising landscape is more challenging for industries and companies. The post Why Is There a Decline in Search Advertising Conversion...
Omnicom will utilize Google Cloud’s Vertex AI capabilities, particularly its foundation models, like Imagen and PaLM iframe post Omnicom Partners With Google...
Learn the pros and cons of Netflix’s strategy to roll out an advertising based subscription model. The post How Do You Like Your Netflix? Basic with...
Tips on how the CTV advertising industry can resolve issues of co-viewing and lack of defined currencies. The post Simplifying CTV Advertising With Currencies...
The partnership aims to integrate TV attention metrics with Lumen’s attention measurement platform. The post Lumen Research Partners With TVision To Optimize...
