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How To Target The Right In A Crowded 2024 Field

Learn how cutting-edge targeting techniques can maximize the impact of political campaigns this 2024 election season. The post How To Target The Right In A...

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Header Bidding Optimization: Unlocking New Revenue Stream

Learn how to implement advanced header bidding optimization strategies to increase competitiveness and user experience. The post Header Bidding Optimization:...

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In A Cookie-Less World, First-party Data Is Marketers’ Bread And Butter

Discover why first-party data the cornerstone of every strategy in a cookie-less environment. The post In A Cookie-Less World, First-party Data Is Marketers’...

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The Outlook For Advertising Media & Data Collaboration In 2024

Are you prepared for the future of digital advertising? Discover trends that will shape the industry in 2024 and beyond. The post The Outlook For Advertising...

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Google to Release New Feature in January as Part of Privacy Sandbox

The company’s new feature is expected to restrict cross-site tracking by default. The post Google to Release New Feature in January as Part of Privacy...

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82% of Ad Sales Professionals Wish Their Companies Provided More Software for Their Jobs

Almost two-thirds of professionals report losing a potential business due to insufficient technology resources. The post 82% of Ad Sales Professionals Wish...

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Why Advertisers Must Demand Trackable CTV

Learn why the future of CTV is intrinsically connected to advertisers’ ability to track impressions accurately. The post Why Advertisers Must Demand...

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Elon Musk’s X Faces Legal Hurdle With Trademark Lawsuit From Marketing Firm

The suit claims that Elon Musk’s company uses the X mark to promote services identical to that of X Social Media. The post Elon Musk’s X Faces Legal Hurdle...

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How iOS17 Will Make Google Ads Reporting Less Accurate

Learn how iOS17’s Link Tracking Protection will affect Google Ads reporting. The post How iOS17 Will Make Google Ads Reporting Less Accurate appeared first...

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57% of Publishers Are Most Concerned About the Current State of the Economy

Regarding ID deprecation, most publishers don’t think current solutions like first-party data are enough to solve privacy-related and ID loss challenges. The...

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How Seller-Defined Audiences Simplify Contextual Targeting  

Discover how seller-defined audiences can remove the operational burden of contextual targeting at scale. The post How Seller-Defined Audiences Simplify...

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Microsoft Under Investigation by European Commission Over Anticompetitive Practices

The investigation comes after a formal complaint in 2020 by Slack, which alleged illegal practices by Microsoft to circumvent competition. The post Microsoft...

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