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  • The battle between Job vacancies and ad blockers is old. In a new Cosmetics and Makeup the video streaming is considering server-side ad injection....

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    TAG Reissues “Brand Safety” Certificate to X, Draws Ire of Industry Watchdogs

    X has again received the “brand safety” certification class=”webarchive-block__list-element-link” the ad industry’s Trustworthy...

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    How to Move Beyond Third-Party Tracking in 2024

    Find out why securing PII handling and cross-domain tracking gives digital advertisers a competitive edge. The post How to Move Beyond Third-Party Tracking in...

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    How To Target The Right In A Crowded 2024 Field

    Learn how cutting-edge targeting techniques can maximize the impact of political campaigns this 2024 election season. The post How To Target The Right In A...

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    Header Bidding Optimization: Unlocking New Revenue Stream

    Learn how to implement advanced header bidding optimization strategies to increase competitiveness and user experience. The post Header Bidding Optimization:...

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    In A Cookie-Less World, First-party Data Is Marketers’ Bread And Butter

    Discover why first-party data the cornerstone of every strategy in a cookie-less environment. The post In A Cookie-Less World, First-party Data Is Marketers’...

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    The Outlook For Advertising Media & Data Collaboration In 2024

    Are you prepared for the future of digital advertising? Discover trends that will shape the industry in 2024 and beyond. The post The Outlook For Advertising...

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    Google to Release New Feature in January as Part of Privacy Sandbox

    The company’s new feature is expected to restrict cross-site tracking by default. The post Google to Release New Feature in January as Part of Privacy...

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    82% of Ad Sales Professionals Wish Their Companies Provided More Software for Their Jobs

    Almost two-thirds of professionals report losing a potential business due to insufficient technology resources. The post 82% of Ad Sales Professionals Wish...

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    Why Advertisers Must Demand Trackable CTV

    Learn why the future of CTV is intrinsically connected to advertisers’ ability to track impressions accurately. The post Why Advertisers Must Demand...

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    Elon Musk’s X Faces Legal Hurdle With Trademark Lawsuit From Marketing Firm

    The suit claims that Elon Musk’s company uses the X mark to promote services identical to that of X Social Media. The post Elon Musk’s X Faces Legal Hurdle...

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    How iOS17 Will Make Google Ads Reporting Less Accurate

    Learn how iOS17’s Link Tracking Protection will affect Google Ads reporting. The post How iOS17 Will Make Google Ads Reporting Less Accurate appeared first...

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