Learn how cutting-edge targeting techniques can maximize the impact of political campaigns this 2024 election season. The post How To Target The Right In A...
Learn how to implement advanced header bidding optimization strategies to increase competitiveness and user experience. The post Header Bidding Optimization:...
Discover why first-party data the cornerstone of every strategy in a cookie-less environment. The post In A Cookie-Less World, First-party Data Is Marketers’...
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The company’s new feature is expected to restrict cross-site tracking by default. The post Google to Release New Feature in January as Part of Privacy...
Almost two-thirds of professionals report losing a potential business due to insufficient technology resources. The post 82% of Ad Sales Professionals Wish...
Learn why the future of CTV is intrinsically connected to advertisers’ ability to track impressions accurately. The post Why Advertisers Must Demand...
The suit claims that Elon Musk’s company uses the X mark to promote services identical to that of X Social Media. The post Elon Musk’s X Faces Legal Hurdle...
Learn how iOS17’s Link Tracking Protection will affect Google Ads reporting. The post How iOS17 Will Make Google Ads Reporting Less Accurate appeared first...
Regarding ID deprecation, most publishers don’t think current solutions like first-party data are enough to solve privacy-related and ID loss challenges. The...
The fight between Meta and the Canadian government escalated as Meta removed Canadian news links from its platforms. The post Canada Halts Advertisements on...
This year, the search advertising landscape is more challenging for industries and companies. The post Why Is There a Decline in Search Advertising Conversion...
