Digital AdvertisingMarTech

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Simplifying CTV Advertising With Currencies and Co-Viewing

Tips on how the CTV advertising industry can resolve issues of co-viewing and lack of defined currencies. The post Simplifying CTV Advertising With Currencies...

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Digital Advertising

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Lumen Research Partners With TVision To Optimize TV Ad Buying

The partnership aims to integrate TV attention metrics with Lumen’s attention measurement platform. The post Lumen Research Partners With TVision To Optimize...

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Digital AdvertisingMarTech

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Why It’s Time To Prioritize Sustainable Advertising  

Explore what measures advertisers can take to reduce carbon footprint. The post Why It’s Time To Prioritize Sustainable Advertising   appeared first on...

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