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The Outlook For Advertising Media & Data Collaboration In 2024

Are you prepared for the future of digital advertising? Discover trends that will shape the industry in 2024 and beyond. The post The Outlook For Advertising...

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Google to Release New Feature in January as Part of Privacy Sandbox

The company’s new feature is expected to restrict cross-site tracking by default. The post Google to Release New Feature in January as Part of Privacy...

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82% of Ad Sales Professionals Wish Their Companies Provided More Software for Their Jobs

Almost two-thirds of professionals report losing a potential business due to insufficient technology resources. The post 82% of Ad Sales Professionals Wish...

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Why Advertisers Must Demand Trackable CTV

Learn why the future of CTV is intrinsically connected to advertisers’ ability to track impressions accurately. The post Why Advertisers Must Demand...

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Elon Musk’s X Faces Legal Hurdle With Trademark Lawsuit From Marketing Firm

The suit claims that Elon Musk’s company uses the X mark to promote services identical to that of X Social Media. The post Elon Musk’s X Faces Legal Hurdle...

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How iOS17 Will Make Google Ads Reporting Less Accurate

Learn how iOS17’s Link Tracking Protection will affect Google Ads reporting. The post How iOS17 Will Make Google Ads Reporting Less Accurate appeared first...

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57% of Publishers Are Most Concerned About the Current State of the Economy

Regarding ID deprecation, most publishers don’t think current solutions like first-party data are enough to solve privacy-related and ID loss challenges. The...

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Canada Halts Advertisements on Facebook and Instagram

The fight between Meta and the Canadian government escalated as Meta removed Canadian news links from its platforms. The post Canada Halts Advertisements on...

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Digital Advertisingdigital marketing

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Why Is There a Decline in Search Advertising Conversion Rates?

This year, the search advertising landscape is more challenging for industries and companies. The post Why Is There a Decline in Search Advertising Conversion...

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Artificial IntelligenceDigital Advertising

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Omnicom Partners With Google To Integrate Generative AI in Its Adtech Platform

Omnicom will utilize Google Cloud’s Vertex AI capabilities, particularly its foundation models, like Imagen and PaLM iframe post Omnicom Partners With Google...

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Digital AdvertisingMarTech

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How Do You Like Your Netflix? Basic with Ads, Please

Learn the pros and cons of Netflix’s strategy to roll out an advertising based subscription model.    The post How Do You Like Your Netflix? Basic with...

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Digital AdvertisingMarTech

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Simplifying CTV Advertising With Currencies and Co-Viewing

Tips on how the CTV advertising industry can resolve issues of co-viewing and lack of defined currencies. The post Simplifying CTV Advertising With Currencies...

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