Omnicom will utilize Google Cloud’s Vertex AI capabilities, particularly its foundation models, like Imagen and PaLM iframe post Omnicom Partners With Google...
Learn the pros and cons of Netflix’s strategy to roll out an advertising based subscription model. The post How Do You Like Your Netflix? Basic with...
Tips on how the CTV advertising industry can resolve issues of co-viewing and lack of defined currencies. The post Simplifying CTV Advertising With Currencies...
The partnership aims to integrate TV attention metrics with Lumen’s attention measurement platform. The post Lumen Research Partners With TVision To Optimize...
Explore what measures advertisers can take to reduce carbon footprint. The post Why It’s Time To Prioritize Sustainable Advertising appeared first on...
