Qualcomm’s recent fan-building initiatives did little to match the efforts made by Intel and AMD to build a rabid following for their CPUs. For example, the company launched the Snapdragon Insiders program in 2021 to engage with customers by sharing new product announcements and smartphone photography tips. A few months later, a $1,500 smartphone for Snapdragon Insiders was released, albeit without the company’s greatest processor at the time: the Snapdragon 888+. The phone had Snapdragon badges all over it, but it didn’t push Qualcomm’s technology any further than any other major Android phone, so it was hardly worth the high price. Qualcomm has come up with a new set of perks for Snapdragon Insiders, one that will give them early access to a wide variety of new Snapdragon-powered devices.
