Motorola’s next Razr might have a slight, yet confusing, branding change

Motorola ventured into foldable phones for the first time in 2019, with the launch of the Motorola Razr. It was a phone that not only rode on its futuristic screen, but also on nostalgia — it was designed to evoke comparisons to the legendary RAZR flip phone launched in 2004. Down the road, though, Motorola realized nostalgia wasn’t enough, with Samsung’s clamshell foldables (the Galaxy Z Flip series) being largely considered a superior product. They were among the best Motorola phones, but clearly changes were needed. Motorola shifted its strategy with last year’s Razr entry, and now, 2023’s new Razr is coming with a lot of changes once again — including a minor branding tweak.