google’s-project-killing-spree-has-found-a-fashionable-new-victim

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The Google Advanced Technology and Projects division, more commonly referred to as ATAP, has been responsible for a handful of eye-catching showstoppers with the Soli radio system and the wardrobe-focused Jacquard being two of them. Both were announced in 2015 and reached the markets a couple of years later, with Jacquard giving us some of the most unexpected collaborations, including with apparel maker Levi’s and luxury fashion brand Yves Saint Laurent — the former bringing us some trendy smart tracker-equipped jackets, while Adidas launched Jacquard tags meant for the insoles of soccer cleats. But after staying relatively quiet since these partnerships — barring the 2019 release of two new Jacquard/Levi’s jackets — it looks like the end is near for the project and the corresponding companion app.

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