Google thinks its new Perspectives tab will finally get you to stop adding ‘Reddit’ to searches

In its continuous efforts to revolutionize search results, Google recently introduced Search Generative Experience (SGE), an AI-powered feature with ambitions of transforming everyday queries. While the technology shows promise, early testers have found that it falls short of a well-known search trick: adding “reddit” to the end of queries. Instead of directing readers to sites targeting SEO traffic, this straightforward technique draws on the knowledge of Reddit’s community to provide actual help from forum discussions. Despite Google’s machine learning advancements, this search trick’s popularity highlights the tremendous difficulty in providing helpful search experiences with AI.