Last year, privacy advocates, governments, and ordinary users alike mounted sufficient pressure on Big Tech companies to actually start forcing some change: Apple launched App Tracking Transparency with iOS 14.5, and Google introduced its own curbs on cross-app activity tracking. Targeted ads continue to thrive despite these measures, but some privacy-minded third-party apps have a few tricks up their sleeves to even the playing field a little. DuckDuckGo is now introducing a new system to limit tracking by fighting back against sites that spam you with Google sign-in requests.
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