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#matcha #cuzen #teamaker #lattemaker

World Matcha Inc., a food-tech startup that modernizes authentic matcha for every day, today announced that it has been named a CES 2020 Innovation Awards Honoree for its Cuzen Matcha, a freshly ground matcha drink-maker for the office and home. The reveal was made today during CES Unveiled Las Vegas 2020, an invite-only tech event bringing together top media, exhibitors and industry leaders. The product will be exhibited in CES Eureka Park on January 7-10 and can now be pre-ordered in the US at Cuzen Matcha uses hardware (the Matcha Maker) and software (matcha leaves), similar to an espresso machine. For each drink, the Matcha Maker grinds the matcha leaves into a fine powder with a ceramic mill and blends the powder with water to make a fresh Matcha-presso. The freshly ground matcha drinks are versatile and can be enjoyed straight, poured into milk for a matcha latte, or any other drink of choice. Cuzen Matcha provides sustained energy from freshly ground Japanese matcha, unlike a caffeine crash that follows a cup of coffee. “We are delighted to be named as a 2020 CES Innovation Awards Honoree,” said Eijiro (“Ey-jee-roh”) Tsukada, Co-founder & Chief Executive Officer of World Matcha Inc. “We are committed to building a sustainable world where people live in harmony with each other and the earth. By introducing Cuzen Matcha, we will provide sustainable energy for people, partner with tea farmers for sustainable tea production, and promote sustainability by reducing waste in single-use product packaging.” Cuzen Matcha will be exhibited at CES in Eureka Park in Tech West, Sands Expo – booth

52702 among the J-Startup booths and will also be on display at the Innovation Awards

About World Matcha Inc. & Eijiro Tsukada World Matcha Inc. is a CA-based food-tech startup founded by Eijiro Tsukada (CEO) and Oki Hatta (CPO) in January 2019 on a mission to modernize authentic matcha to daily life. In October 2019, the company closed a US$1M Pre-Seed round from a total of 25 investors. Eijiro Tsukada graduated from Stanford Graduate School of Business in 2006 and has devoted himself to the tea industry both in Japan and in the US every since. Previously, he launched several green tea products both in Japan and in the US, and in 2018, as the founder, he launched Stonemill Matcha in San Francisco, which has become one of the busiest matcha-centered cafés in the world. About CES & CES Innovation Awards CES is the largest, most influential tech event in the world. It has served as the proving ground for innovators and breakthrough technologies for 50 years. Owned and produced by the Consumer Technology Association (CTA), it attracts the world’s business leaders and pioneering thinkers CES features every aspect of the tech sector. The CES Innovation Awards program, owned and produced by the Consumer Technology Association (CTA), is an annual competition honoring outstanding design and engineering in consumer technology products across 28 product categories. The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

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