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Privacy Sandbox: Envisioning Advertising After Google Kills off Third-Party Cookies

Privacy Sandbox and third-party cookie deprecation need to meet the expectations of the privacy community, users, advertisers, and the adtech industry. The...

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Performance Marketing

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Use Intent Data and Buying Groups To Survive Uncertain Times

Marketers using intent data and buying groups show more confidence and see greater improvements in metrics. The post Use Intent Data and Buying Groups To...

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