Streaming media is big business (as we all learned in season 3 of Succession), so it shouldn’t be any kind of shock that, last year, Netflix started getting serious about cracking down on subscribers sharing their account credentials with non-paying viewers. Following some limited tests, Netflix seriously ramped things up a couple months back, expanding these efforts to prevent password sharing to nations like Canada. We all knew that, barring some massive customer backlash, its plans would soon spread to the US, and today it confirms just that, with paid sharing coming to the States sometime in Q2.
Last modified: April 18, 2023