
Not long ago, I used to upgrade my smartphone every year because I couldn’t afford to miss out on the latest features. I had to experience cutting-edge tech and enjoyed the bragging rights that came with owning a flagship product. These days, most phone brands have stagnated in the innovation department, and we get annual iterative updates that are barely worth the effort. It feels like brands prefer working within their comfort zone, playing it safe to hold on to their established fan bases, and it’s no longer worth splashing cash on the latest flagship.
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Last modified: September 20, 2025