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  • International Women’s Day: Celebrating Leaders in Hospitality and Technology March 8, 2023
    Even though women are still underrepresented in the hospitality and tech industries, with only 1 in 22 CEOs, and 1 in 9 presidents being a woman, their presence is much more profound than ever. Today, women in hospitality and technology bring with them great perspective and expertise. They’re fearless in voicing their opinions and are building […]
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  • Sustainable Hospitality: Eco-Friendly Industry Trends and Tips for Hotels February 15, 2023
    Sustainable tourism is far from a rising travel trend. It’s become a priority — if not a moral imperative — for hospitality leaders and hoteliers around the world. And not a moment too soon. According to the Cambridge Institute for Sustainability Leadership, tourism contributes about 5% of global greenhouse gas emissions — a figure they expect to grow by 130% by […]
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  • Top Tips to Market Your Property for Valentine’s Day January 20, 2023
    Just when you thought you could catch your breath after the heady rush of Christmas and New Year, there’s yet another holiday knocking at your door: Valentine’s Day. Since 17% of adults on average plan to celebrate the holiday with a romantic getaway, that means it’s time to roll up your sleeves (again) and start […]
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  • The Room Amenities That Matter Most to Your Hotel Guests December 14, 2022
    The quality and availability of basic room amenities can make or break the guest experience. Give guests exactly what they want—only better. The post The Room Amenities That Matter Most to Your Hotel Guests appeared first on trivago Business Blog.
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  • 5 Affordable Ways to Improve the Look of Your Hotel Rooms November 15, 2022
    When browsing for accommodations online, future travelers are looking for rooms that reflect modern comfort and value for money. Naturally, better-looking rooms lead to more bookings. It’s as simple as that. So, how do you tackle dated accommodations to meet the quality stay guests expect to enjoy? It’s actually easier than you think because it’s […]
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  • How to Optimize Your Customer Journey for Mobile-Connected Guests October 12, 2022
    Travelers everywhere expect their online experiences to be as frictionless on mobile as they are on desktop. However, the online travel and hospitality industries stand out for often failing to meet that expectation. That’s pretty shocking when you consider approximately 6.6 billion of us in the world own a smartphone. How can you ensure your […]
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  • 10 Common Pitfalls of Loyalty Programs for Independent Hotels September 14, 2022
    A hotel loyalty program can boost the number of nights booked by almost 50%—if it’s a good one. The post 10 Common Pitfalls of Loyalty Programs for Independent Hotels appeared first on trivago Business Blog.
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  • How to Create Memorable Guest Experiences August 24, 2022
    The guest experience has become more than just upgrades and fancy espresso makers in rooms. It’s become a phenomenon that touches every aspect of travel. For example, the amount that travelers are willing to spend on in-destination tours and activities is projected to be worth $266.7 billion by 2027, according to Research and Markets. That […]
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  • The Right Way to Reach Global Travelers August 11, 2022
    Whether through story or song, print or digital, words in language have the power to trigger human emotion. In fact, there are 27 distinct categories, according to a report published in the Proceedings of the National Academy of Sciences. So, if the words in your trivago description (and on your hotel website) spark interest and […]
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  • 5 Hotel Websites That Are Inspiring Guests to Book July 7, 2022
    The majority of independent properties are losing out on a lot of business for one very simple reason: their hotel websites are poorly designed. They’re not optimized. They’re not converting interested travelers into confirmed guests. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of the hotel […]
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