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  • The Right Way to Reach Global Travelers August 11, 2022
    Whether through story or song, print or digital, words in language have the power to trigger human emotion. In fact, there are 27 distinct categories, according to a report published in the Proceedings of the National Academy of Sciences. So, if the words in your trivago description (and on your hotel website) spark interest and […]
    trivago Business Blog
  • 5 Hotel Websites That Are Inspiring Guests to Book July 7, 2022
    The majority of independent properties are losing out on a lot of business for one very simple reason: their hotel websites are poorly designed. They’re not optimized. They’re not converting interested travelers into confirmed guests. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of the hotel […]
    trivago Business Blog
  • The Colors of Pride: Celebrating Hoteliers of the LGBTQ Community June 10, 2022
    LGBTQ tourism may seem like a new phenomenon, but it’s far from it. In fact, one could argue that Hanns Ebensten, also known as the father of gay travel, set the wheels in motion with He Travel and its first gay-only tour of the Grand Canyon in 1973. Given that June marks Pride Month—a time […]
    trivago Business Blog
  • Meet the Team Behind trivago Business Studio May 13, 2022
    trivago Business Studio is the marketing platform for hoteliers worldwide to promote their properties to millions of potential guests on trivago. But who are the people behind this platform to make it all possible? We give you an inside look at what it takes to create and run trivago Business Studio, from data to design […]
    trivago Business Blog
  • Are we heading for an RM-ageddon? May 11, 2022
    Most Revenue Management (RM) systems in the travel industry are based on seasonality (e.g., the third Friday in December is a “good day;” so, keep your prices up; people will travel), and the “booking curve” (e.g., 30 days before departure last year you were 70% full, but now it’s only 50%; so, watch out). The […]
    trivago Business Blog
  • 6 Best Instagram Photo Ideas All Properties Should Be Following April 14, 2022
    Instagram is a must-have social media platfom for independent properties. Here's what to post to attract and inspire guests and drive bookings. The post 6 Best Instagram Photo Ideas All Properties Should Be Following appeared first on trivago Business Blog.
    trivago Business Blog
  • International Women’s Day: Celebrating Leaders in Hospitality and Technology March 8, 2022
    Even though women are still underrepresented in the hospitality and tech industries, with only 1 in 22 CEOs, and 1 in 9 presidents being a woman, their presence is much more profound than ever. Today, women in hospitality and technology bring with them great perspective and expertise. They’re fearless in voicing their opinions and are building […]
    trivago Business Blog
  • Tips for a Successful Rate Connect Campaign: Learn from the Experts February 3, 2022
    In a survey conducted with registered hoteliers who regularly use trivago Business Studio, 1/3 of them ranked a personal relationship with an account manager as the most valued aspect in a partner they work with. The Rate Connect account management team recognizes the value of that, too, and are always willing and able to provide […]
    trivago Business Blog
  • 3 Ways to Elevate Your Booking Appeal on trivago January 18, 2022
    Your trivago profile isn’t an online feature that you simply set and forget. As with any platform you use for your online presence, you need to keep up appearances by regularly jumping into this virtual space to ensure that it’s always fresh, complete, and up to date. And that matters more than ever on metasearch, […]
    trivago Business Blog
  • 9 Effective Rules for Building Your Property’s Brand and Online Presence January 10, 2022
    With online distribution continuing to grow, now is the time to ensure your business is ready for the future and able to drive bookings online. However, large hotels and small independent properties alike are facing the same challenge: Without a serious online presence, it’s becoming increasingly difficult to fill your property and earn a healthy […]
    Ivano Sergi
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