CES 2026: This $20K Transformer Robot Chair Moves Like Bumblebee and Might Actually Fix Your Back

You walk into CES 2025 and spot what looks like Bumblebee having an existential crisis in the corner. That’s basically the Bodyfriend Standing Rovo SR-733, a $20,000 massage chair that moves with the articulated grace of a Transformer and costs more than most people’s cars. Available in bright yellow or red-blue colorways that scream “Autobots, roll out,” this South Korean creation won a CES Innovation Award in Digital Health—proving that sometimes the future of healthcare looks exactly like Saturday morning cartoons.

Robot Moves Meet Rehab Science

Independent limb movement creates unprecedented therapeutic possibilities.

The 733’s secret weapon lies in its patented bipedal ROVO technology, which gives those robotic arms and legs independent movement up to 96 degrees. Your typical massage chair rocks and rolls; this thing performs walking motions, resistance exercises, and stretches that would make a physical therapist jealous. The chair assists with sit-to-stand transitions—crucial for elderly users or anyone recovering from injury—while delivering 50 automated massage and exercise programs through app control.

Add AI-powered biometric monitoring and wireless ECG integration, and you’re looking at a piece of furniture that doubles as a personal health robot. The system analyzes your body data to tailor massages and exercises, essentially turning your living room into a high-tech rehab center.

Luxury Wellness Meets Reality Check

Twenty thousand dollars buys cutting-edge tech for a very specific audience.

At this price point, Bodyfriend isn’t targeting your average gaming setup. The 733 aims for luxury homes, high-end wellness clinics, and rehabilitation centers where combining multiple functions—massage chair, mobility assistant, exercise trainer, and health monitor—justifies the investment. While most of us will admire it from afar like a concept car, the underlying technology signals where personal healthcare robotics is heading.

The Standing Rovo SR-733 proves that the most compelling tech often emerges when form follows function in unexpected ways. Sure, it costs as much as a luxury sedan, but watching a piece of furniture move with biomimetic precision while delivering serious therapeutic benefits feels like glimpsing the future of at-home healthcare—even if that future arrives wearing Autobot colors.