It seems like Mark Zuckerberg either wants to raise the stakes or raise a glass to Elon Musk this week. We certainly know that Meta is looking to claw back clout from the headlines at the very least: this week, Instagram introduced WhatsApp-style broadcast channels with Zuckerberg opening a channel for Meta-related ephemera. This morning, he’s taken to that very channel to announce Meta Verified, a program that looks to unify verification on all the company’s platforms while doing what Twitter has decided to do: charge money for the privilege.
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