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BIC’s new prototype razor, the first wet shaver with AI technology, will capture data about the complete shaving experience, including temperature, humidity, hair density, shaving speed, number of strokes, time spent shaving, blade dullness, and more. With its community of users and the help of data collected through the application designed by Invoxia, BIC has created its next-generation of shavers, perfectly adapted to today’s users based on these advanced consumer insights.

The Next BIC® Thing joins BIC’s suite of recent initiatives that include BodyMark by BIC®, the first BIC temporary tattoo marker specially made for skin, and Made for You, a premium razor made for both men and women.

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