CES 2022 Media Guide


CES® stands for innovators and the promise and power of technology. Our speakers showcase global industry leaders, offering insider insights into the technologies changing our industry and our lives.

GM logo

General Motors Keynote

Mary Barra has served as CEO of GM since January 15, 2014 and Chair of the GM Board of Directors since January 4, 2016. Under Barra’s leadership, GM envisions a world with zero crashes, to save lives; zero emissions, so future generations can inherit a healthier planet; and zero congestion, so customers get back a precious commodity – time. She began her career with GM in 1980 as a co-op student at the Pontiac Motor Division and has since held various roles within the company, including executive vice president of Global Product Development, Purchasing & Supply Chain, vice president of Global Human Resources, and vice president of Global Manufacturing Engineering.


Mary Barra, General Motors

Mary Barra
General Motors Chair and CEO

T-Mobile logo

T-Mobile Keynote

Mike Sievert is president and chief executive officer of T-Mobile and is a member of T-Mobile’s Board of Directors. Mike leads a customer-crazed team of disruptors and innovators, working tirelessly over the last eight years to change the rules of wireless, resulting in T-Mobile becoming the fastest-growing company in the industry. He most recently served as president and chief operating officer of T-Mobile.


Mike Sievert, T-Mobile

Mike Sievert
President & Chief Executive Officer, T-Mobile


Media Days will take place Monday, Jan. 3, and Tuesday, Jan. 4 at Mandalay Bay in Las Vegas, NV. For those who cannot travel to Las Vegas, select content will be streamed to the CES digital platform.


Media Days will feature the world’s leading tech brands, including first-time CES exhibitors, as they make product announcements before the show floor opens. The CES 2022 Media Days exhibitor line-up includes:

  • Bosch
  • Canon
  • Continental AG
  • DailyPay
  • Doosan Bobcat
  • Hisense
  • Hyundai
  • Intel
  • John Deere
  • LG Electronics
  • Magna International
  • OMRON Healthcare
  • Panasonic
  • Procter & Gamble
  • Qualcomm
  • Sony
  • Valeo
  • VinFast
  • ZF Group

Media will gain exclusive insight on the latest tech research and trends to watch during CES 2022 at CTA’s anticipated annual presentation – Tech Trends to Watch. This media-only event will take place at 4 PM on Monday, Jan. 3. Attendees will get early access to Unveiled Las Vegas, the official media event of CES. Beginning at 5 PM, media can meet with exhibitors and get a sneak peek at the groundbreaking innovations expected at CES 2022.

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